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Only clean, effective ingredients, and nothing more.
From Central Asian markets to global trade hubs, our founder Žydrūnas spent years uncovering the ancient, universal power of baking soda. He saw a world cluttered with synthetic chemicals and set out to restore a formula of absolute, natural efficiency.
We’ve stripped away the additives to create a solution Pure Enough to Eat, Tough Enough to Clean.
What you see in this video isn't a stunt, it’s food-grade integrity in action. Because if it isn’t safe enough to drink, it isn’t safe enough for your dinner plates.
Soda has been trusted for centuries. Ancient Egyptians used it, modern scientists keep confirming it. One thing has never changed: it works.
Sodium bicarbonate neutralises acids, eliminates bacteria and removes odours at the source. It doesn't mask. It eliminates.
Somewhere along the way, industry chose chlorine, phosphates and synthetic solvents instead. mr.Soda chose to go back.
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